mail@joeynewton.com




       

THE ANSWER ISN'T ALWAYS C

Rules and boundaries are created in order to get the best results from the work we do. However, when following a formulae or recipe, the results are often predictable.





My concepts are based on 1950's Danish furniture.

BOLD AND SIMPLE

Today's consumer is over it. A fleeting glance is the best you can hope to get. If your message isn't strong, you've missed your chance.





RELEVANT

An author or actor when portraying the lives of others, involve themselves in other people's lives.

I'm a 29 year old middle class dad living in the inner suburbs.- What would I know about a single 45 year old business woman who has an allocated 25 minutes a week to pick up groceries?

I listen.





Keep Australia Beautiful

Capitalising on the brand's slogan to create a new consumer behaviour.

This is a small infrastructural change that would enforce the current brand message, and increase recycling behaviour dramatically.
 

the classic Bic Pen.

Rather than focus on just the pen itself I wanted to create value for Bic's multipack range
 

2013 FUTURE LIONS FINALIST    

 

UNICEF


Connect a global brand with their audience in a way that wasn't possible 5 years ago

beyondblue (helpline)

beyond blue's key objective was to see an increase in calls to their info line.

This lenticular piece intended for use at public toilets was selected for entry into Melbourne Art Director's Club's IGNITION program.

 




YOUNG GLORY // Brief 8     

 

Commonwealth Bank


Get a whole lot of people taking up an everyday transaction account
(with no money for above the line)

The Mercedes Vito
PackedIn Campaign


link opens a new tab
    

Peninsula Country Golf Club

After the client listing the differences, the surprisingly most overlooked should have been the most obvious.

PCGC boasts two eighteens rated in Australia's top 50.

Two Eighteens. Two for One.
 

2013 YOUNG LIONS // NOT ENTERED   

 

NewsLimited // Fox Sports


NewsLimited's key objective was to raise awareness of it's dominant coverage on sports
moving the consumer to purchase over multichannel mediums